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Isabella Barrett Explains How to be a Boss

From her TV debut on Toddlers and Tiaras, to running several successful businesses, Isabella Barrett has done it all. The Daily Fern spoke with the entrepreneur, to get a breakdown of her life as a young business woman.

“I love traveling and being busy with my brands, I feel like I function better when I have a lot to do. Currently I am working on a new book called ”Teens Guide to Business” and I’m starring in a new show called “Next Big Thing“ on Amazon Direct with 7 other cast members who are consistent! I also have a hair care line called “House of Barretti” that we are expanding into skin care which is very exciting to me.” Barrett told The Daily Fern.

Along with her haircare line, the young star also designs clothes. The Billionaire Collection by the House of Barretti is a line of professional yet stylish clothes for young women, and even showed at New York Fashion Week 2020.

Along with her many business ventures, the 13-year-old also makes YouTube videos, where she covers all things business, fashion and lifestyle.

I love shooting on location videos because they just flow and there is always something exciting and unexpected that happens. Some of my favorite videos include NYFW 2020, Teen Choice Awards and hosting at the Young entrepreneurs convention.”

Barrett is known as one of the youngest self-made millionaires, and says the key to success is "consistency", and getting to know your audience.

“No matter what you do in business you must be consistent!” She explained. “Hard work does pay off but you also have to keep trying new things to see what works for your brand and what doesn’t. Marketing and Public Relations are also such a big part to making a successful brand. You could have the best product but if people don’t know about it , they can't buy it. Know your target market and finding ways to reach them is one of the keys to success.”

If you would like to keep up with Isabella Barrett, follow her on social media!




This article was written by Allysia Britton

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